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Successful business owners make time to attend conferences, tradeshows and retreats. New business owners will often hesitate to spend money on these events saying they cannot afford to attend. As a business coach,[link widoczny dla zalogowanych], I will ask “How can you afford not to?” These events are key to your success.
Conferences are a great way to network with people in your industry. You will learn from those who have already blazed the trail for you. But even better, business owners who attend conferences learn about the latest trends in their industry. You will also learn about upcoming changes in your respective industry before the changes becomes public. Conferences keep you on top of your game. They are continuing education.
Tradeshows are where you will learn about the latest technology advances in your industry. You will see what your competitors are doing and what equipment they are using. Tradeshows will let you know what is out there so when your equipment dies you know exactly what you will purchase as a replacement. You will also be able to start budgeting for the new equipment purchase. Tradeshows are to business owners what toy stores are to children. Again, tradeshows are necessary for business growth.
Retreats are a time to step away from the day to day operations of running your business. Retreats are a time to focus on growing your business. You will have the opportunity to mastermind with likeminded individuals. You will be able to let your guard down and confide in other business owners and seek their input. You cannot do this when you are at work with your employees or board of advisors. This is an entirely different environment. It is safe. You will leave inspired and re-energized. When you attend a retreat you will be investing in growing your business.
Do NOT think that spending money to attend conferences, tradeshows, and retreats is frivolous. You are not spending money on attending these events; you are investing in you and your business. You must be willing to invest in your business. You must add to your annual budget money to attend conferences, tradeshows, and retreats. If you are not willing to invest in your business then you need to change your mindset or go get a job. Business growth is dependent upon you investing your money and energy into keeping it viable and moving forward.
When you invest in attending conferences, tradeshows, and retreats you cut down the time and money wasted on using the trial and error approach to growing your business. Attending conferences, tradeshows, and retreats allows you to tap into brain power of the attendees. It allows you to see things in a fresh new light. You will learn about new resources, new trends, and changes in the laws. You will grow personally and professionally and your business will grow too. Conferences, tradeshows, and retreats are necessary to grow your business.